# Maximize Revenue, Ad Inventory, and Measurement in Media + Advertising

Publishers across digital, social, CTV, and convergent TV partner with LiveRamp to unlock measurable ad impact and maximize revenue opportunities – across all inventory – through the power of data collaboration.

## Maximize every impression for more revenue

### Improve ad inventory monetization and value

Gain a better understanding of your authenticated audiences to enhance targeting, increase advertiser budgets, and unlock new inventory opportunities – all while combating signal loss. Find innovative identity-based monetization strategies in an ever-evolving and complex media landscape.

[Explore authentication strategies](/content/blog/strategies-tactics-publishers-increase-authenticated-traffic/index.html)

### Connect, activate, and measure audiences everywhere – with everyone

Connect data across your organization and partners to create richer consumer profiles and audience segments that lead to new revenue opportunities. With an interoperable, privacy-enhanced identity solution, you can access deeper analytics and measure everywhere consumers spend time.

[Unlock Deeper Analytics](/content/solutions/enterprise-identity/index.html)

### Maximize ad inventory yield, measurement and performance

Prove the value of your media to advertisers with advanced measurement use cases, like outcomes, in a safe data collaboration environment. Uncover high-value audiences across all inventory and quickly optimize campaigns for maximum yield to deliver the best performance results to your clients.

[Access Deeper Measurement](/content/solutions/clean-rooms/index.html)

RampID is the connective tissue in the ecosystem. It is the common key that allows you to share data, whether it be audiences or exposure, in a privacy-centric way. LiveRamp and RampIDs will play an important role for a very long time.

**David Krenn /** VP, Data Advancement and Vendor Enablement at Paramount Advertising

## How to Maximize TV Inventory for Stronger Reach, Lift, and Monetization

Leaders from Paramount and Circana share how they’re deepening customer relationships and accessing richer insights through data collaboration.

[Watch The Webinar](/content/lp/wb/maximize-tv-inventory-wb-registration/index.html)

## Leading brands reimagine media + advertising

### Roku

#### Revolutionize the shopper experience

See how Roku and Kroger Precision Marketing create powerful advertising synergies between CTVs and media networks – and happy repeat shoppers.

[Watch the conversation](/content/lp/vid/revolutionizing-shopper-experience-unlocking-magic-retail-media-networks-ctv-rampup-2024/index.html)

### NBCUniversal

#### Powering customer intelligence across the enterprise

Discover how NBCUniversal Advertising & Partnerships connected its enterprise data to better understand and serve consumers, leading to deeper loyalty in all business units.

[Hear their story](/content/lp/vid/how-nbcu-powers-customer-intelligence-rampup-2023/index.html)

### Pinterest + Snapchat

#### Maximize impact and innovation in measurement

Explore how Pinterest and Snapchat empower brands to accurately measure return on ad spend and campaign performance for real-time optimization and proven business value.

[Watch the webinar](/content/lp/wb/maximize-impact-innovation-on-pinterest-snapchat-wb-registration/index.html)

## Featured Resources

### Ebook

**The AI-Ready Advertiser Action Plan**](/content/resources/ai-ready-advertiser-action-plan-eb-registration/index.html)  
[Learn more](/content/resources/ai-ready-advertiser-action-plan-eb-registration/index.html)

### Ebook

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**CTV Activation Guide for Brands**](/content/resources/ctv-activation-guide-brands-eb-registration/index.html)  
[Learn more](/content/resources/ctv-activation-guide-brands-eb-registration/index.html)

### Ebook

**The Personalization Playbook**](/content/resources/the-marketing-personalization-playbook-eb-registration/index.html)  
[Learn more](/content/resources/the-marketing-personalization-playbook-eb-registration/index.html)

### Video

**Netflix, AI, and the Reinvention of CTV Advertising**](/content/resources/netflix-ai-reinvention-ctv-advertising-rampup-2026-uv/index.html)  
[Learn more](/content/resources/netflix-ai-reinvention-ctv-advertising-rampup-2026-uv/index.html)

### Video

**3 Ways to Make CTV Advertising Work Harder for You**](/content/resources/3-ways-to-make-ctv-advertising-work/index.html)  
[Learn more](/content/resources/3-ways-to-make-ctv-advertising-work/index.html)

### Blog

**Maximizing 2026 Upfront Commitments: Transitioning from Reach to Verifiable Outcomes**](/content/site-root.html)  
[Learn more](/content/blog/maximizing-2026-upfront-commitments/index.html)

### Case Study

**SiriusXM Media Amplifies Audio Advertising with Clean Rooms**](/content/site-root.html)  
[Learn more](/content/customer-stories/siriusxm-customer-story/index.html)

### Case Study

**Chartboost Accelerates Publishers' Revenue with LiveRamp**](/content/site-root.html)  
[Learn more](/content/customer-stories/chartboost/index.html)

## Get started today

Ready to unlock new revenue possibilities with data collaboration?

[Start Platform Tour](/content/our-platform/demos/index.html)  
[Talk to an Expert](/content/contact/index.html)