Maximize Revenue, Ad Inventory, and Measurement in Media + Advertising
Publishers across digital, social, CTV, and convergent TV partner with LiveRamp to unlock measurable ad impact and maximize revenue opportunities – across all inventory – through the power of data collaboration.
Maximize every impression for more revenue
Improve ad inventory monetization and value
Gain a better understanding of your authenticated audiences to enhance targeting, increase advertiser budgets, and unlock new inventory opportunities – all while combating signal loss. Find innovative identity-based monetization strategies in an ever-evolving and complex media landscape.
Explore authentication strategies
Connect, activate, and measure audiences everywhere – with everyone
Connect data across your organization and partners to create richer consumer profiles and audience segments that lead to new revenue opportunities. With an interoperable, privacy-enhanced identity solution, you can access deeper analytics and measure everywhere consumers spend time.
Maximize ad inventory yield, measurement and performance
Prove the value of your media to advertisers with advanced measurement use cases, like outcomes, in a safe data collaboration environment. Uncover high-value audiences across all inventory and quickly optimize campaigns for maximum yield to deliver the best performance results to your clients.
RampID is the connective tissue in the ecosystem. It is the common key that allows you to share data, whether it be audiences or exposure, in a privacy-centric way. LiveRamp and RampIDs will play an important role for a very long time.
David Krenn / VP, Data Advancement and Vendor Enablement at Paramount Advertising
How to Maximize TV Inventory for Stronger Reach, Lift, and Monetization
Leaders from Paramount and Circana share how they’re deepening customer relationships and accessing richer insights through data collaboration.
Leading brands reimagine media + advertising
Roku
Revolutionize the shopper experience
See how Roku and Kroger Precision Marketing create powerful advertising synergies between CTVs and media networks – and happy repeat shoppers.
NBCUniversal
Powering customer intelligence across the enterprise
Discover how NBCUniversal Advertising & Partnerships connected its enterprise data to better understand and serve consumers, leading to deeper loyalty in all business units.
Pinterest + Snapchat
Maximize impact and innovation in measurement
Explore how Pinterest and Snapchat empower brands to accurately measure return on ad spend and campaign performance for real-time optimization and proven business value.
Featured Resources
Ebook
The AI-Ready Advertiser Action Plan](/content/resources/ai-ready-advertiser-action-plan-eb-registration/index.html)
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Ebook
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CTV Activation Guide for Brands](/content/resources/ctv-activation-guide-brands-eb-registration/index.html)
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Ebook
The Personalization Playbook](/content/resources/the-marketing-personalization-playbook-eb-registration/index.html)
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Video
Netflix, AI, and the Reinvention of CTV Advertising](/content/resources/netflix-ai-reinvention-ctv-advertising-rampup-2026-uv/index.html)
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Video
3 Ways to Make CTV Advertising Work Harder for You](/content/resources/3-ways-to-make-ctv-advertising-work/index.html)
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Blog
Maximizing 2026 Upfront Commitments: Transitioning from Reach to Verifiable Outcomes](/content/site-root.html)
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Case Study
SiriusXM Media Amplifies Audio Advertising with Clean Rooms](/content/site-root.html)
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Case Study
Chartboost Accelerates Publishers' Revenue with LiveRamp](/content/site-root.html)
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Get started today
Ready to unlock new revenue possibilities with data collaboration?