Instantly Build & Activate a First-Party Identity Graph

Resolve and unify your first-party data in hours—not months—with LiveRamp’s Identity Engine. Gain full control of your customer identity, enhance insights, and activate data seamlessly with the governance controls you need.

The Fastest Way to Build and Activate First-Party Identity

Build a Comprehensive and Unified Customer Profile

Unify your first-party data into a single, cohesive profile by integrating data from various touchpoints such as CRM, CDP, in-store POS, eCommerce, and mobile apps.

Explore the Interactive Demo to understand how to integrate your various data touchpoints.

Instantly Build a First-Party Identity Graph

Quickly resolve and unify first-party data into a persistent enterprise ID, improving targeting, measurement, and optimization across all customer experiences.

Activate and Collaborate

The Identity Engine facilitates seamless data collaboration within an organization without exposing Personally Identifiable Information (PII).

Learn about the activation and collaboration use cases the LiveRamp Identity Engine opens up for your organization.

Customer Stories

NBCUniversal leverages Enterprise ID and data collaboration to drive innovation.

NBCUniversal is using the LiveRamp Identity Engine to bring internal data sets together to better understand and serve consumers across their enterprise.

Tripadvisor uses Enterprise Identity to boost partnerships and transformation.

Tripadvisor invests in enterprise identity during the pandemic to accelerate strategic partnerships and organizational transformation.

Achieving an enterprise-wide customer view

McDonald’s unlocks individual attribution and global scale with a unified identity solution. Watch McDonald’s explain the complexity of their tech stack, and how Identity Engine helped them organize.

Explore LiveRamp's Solutions in Action

Take a self-guided tour of the LiveRamp Data Collaboration Platform with our interactive demos.

Learn more about Identity Engine

Discover how LiveRamp’s Identity Engine helps you instantly build and activate a first-party identity solution to ensure accuracy for long-term success.